Digital marketing has become the new normal for businesses of all sizes. The Internet has transformed how companies interact with their customers and prospects; now, everyone wants a piece of the action.
But before you dive into the digital marketing waters, you need to understand where you want to go. This guide from Andrew Rudnick will provide you with the knowledge and tools to get started with digital marketing for your business.
1. Make A Website
Your customers would most certainly be judging your website. Studies show that 30-40% of people research a product online before buying it. In retrospect, your website is just as important as your physical storefront. So, if you don’t have one yet, you should start building it soon.
A good website starts with a good design. Your customers can tell if your site is professional and clean just by glancing at it. They’ll also notice if your site doesn’t load correctly or is not mobile-friendly. Ensure your website loads quick and is easy to use.
2. Update It Frequently And Make It Mobile Friendly
If you already have an existing website, you should consider updating it. Updating your website is an excellent idea because it lets you keep your current customers happy and attract new ones. You can improve your site’s design, functionality, and interface.
Nearly 50% of mobile-friendly websites dropped in rankings after an update. 3 out of 4 smartphone owners turn to their mobile phones first to address their immediate concerns. If your business’s website isn’t mobile-friendly, you might just as well not have a site.
3. The Way of the Blog
Once you’ve built up a following, you’ll be able to make money from advertising on your blog. A good strategy for monetization is to focus on sponsored posts. You can also sell products on your site if you have an online store. To build a successful blog, you must write about things people care about, pointing out Andrew Rudnick. In addition, you should try to include videos and images in your posts.
You want your website’s pages to rank high in Google searches, and the best way of doing so is by creating a quality blog and posting new content frequently. Another reason you should create a blog is that it helps you build credibility and trust with your customers. A blog also allows you to share information about yourself and your business.
4. Social Media for Newbies
61% of small business owners invest in social media marketing, according to Hubspot. I don’t know about the other 39%, but I’d rather side with the majority than against it. Communication is so important today, and social media is one of the best ways to communicate with your current customers and potential customers.
The best way to handle a small business’s social media presence is to post a balance between promotional content and educational content about your brand. Here’s what you don’t want to do: Post too much or too little; not respond to customer comments; or post about something that doesn’t relate to your business.
5. Email Marketing
Two words, my friends: Email Marketing. I’ll follow that last sentence by saying that you can expect an average ROI of 44 cents for every dollar you spend on email marketing. That means if somebody is willing to give up their email address so you can send them information about your business, they will probably buy something from you.
I rarely give out personal information to businesses. However, I like them when I do and would love to hear about their latest news. However, just like social media sites, don’t bombard people with emails, or they may click on the unsubscribe button.
6. Track Your Progress
Did you know you could get information about visitors to your site without spending any money? You can use Google Analytics to determine how people interact with your site. In addition to seeing what pages are popular, you can also see what devices people use to view your site and how old they are. No matter what kind of analytics package you use, you should be able to find something that suits your needs.
You can improve your website’s usability and increase conversion rates by optimizing your site’s design and functionality. A recent survey found that 48% of sites use Google Analytics. That’s many websites!
The End
Congratulations! You’ve reached the end of the guide. Now all you have left is to apply everything you’ve learned in this guide. Once you’ve done that, you’ll find yourself in a much better position. Your business will grow, and you’ll be able to attract new customers.
Digital marketing is integral to any business strategy, ” Andrew Rudnick Boca Raton. But if you’re not doing it right, you could lose potential customers. That’s why you should learn how to do it properly.
