While steering marketing campaigns, businesses encounter multiple problems, including budget limitations, poor execution of strategies, targeting uninterested prospects, etc. These challenges amplify in competitive markets, such as Malaysia. Digital transformation coupled with a knowledgeable market base prevails in Malaysia.
As a result, to be successful in this country, businesses have to adopt correct marketing strategies to generate leads and bolster customer growth. That is where the brilliance and effectiveness of telesales marketing come in handy.
However, taking a strategic approach to telemarketing and telesales is not straightforward. Firstly, building an in-house team will incur more cost, require you to provide training to the team members, and provide the correct infrastructure
Therefore, businesses select reputed telesales partners in Malaysia to help overcome these hurdles and help for multiple points:
- Shortening the sales cycle
- Reducing the cost incurred through new sales
- Increasing customer lifetime value
- Developing predictable pipelines
- Building customer loyalty through marketing programs
How do Telesales Bolster Customer Growth?
Once you have overcome all the critical hurdles by partnering with a reliable telesales services provider in India, you focus on bolstering customer growth.
Let’s look at the areas through which telesales can bolster customer growth:
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Updating account lists:
Business organizations have large databases with massive volumes of data and datasets. Without tech-led programs for data maintenance, data is prone to decay and might get outdated. Telesales teams help validate, clean, and segment data to ensure it is up to date. They also enrich outdated information with new data to ensure relevance, allowing sales teams to get a more accurate contact list.
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Lead qualification:
Large volumes of leads get generated each day in an organization. But someone needs to sort these leads, which means profiling and qualifying them to create a list of prospects that teams can contact. In addition, pre-qualified leads have a higher chance of conversion to customers. This process also reduces overheads and time taken for the sales team to convert leads.
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Integrating technology:
Contemporary telesales processes require integrating tools and technologies into lead and customer management systems. Solutions like sales process automation and CRMS gather and sort data across every customer touchpoint. Thus telesales callers have enough context about the lead they are contacting. Integrating a start-to-end journey helps your sales team gather insights from the call and feed them back to the system. This makes telesales services in Malaysia a fundamental step towards an omnichannel setup to amplify customer acquisition.
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Opting in and follow-ups:
While on a call, a telesales executive must proactively request a prospect’s permission to follow up via email with relevant and valuable information. Ensuring meaningful and engaging conversations as a part of follow-ups can establish a strong relationship between a customer and seller and lead to long-term engagement.
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Quality check and feedback:
Marketing organizations need to allow two-way communication with their sales teams. A marketing manager must know which type of leads deliver greater results, the obstacles, and how they can help their sales counterparts with better quality leads. Businesses also need to track program performances. This means analyzing what is and isn’t working.
Generating Sales-Ready Leads Through Telesales Services:
B2B businesses today spend billions investing in telesales marketing, training, and sales pitches. However, despite this, only 1% of sales teams today can take their conversations beyond the first level. Reputed telesales services have professionals who have a solid foundational understanding of technology, sales intelligence, and powerful strategic sales scripts. They also follow traditional, proven industry best practices while sourcing leads and improving customer experiences.
Demand Generation Strategies Help Drive Sales Results:
When reaching out to the right leads, make sure you are leading them to the right place. Generally, the traditional B2B telesales methods and processes come with several counter-productive obstacles to telemarketing. These include long sales cycles, demanding customers, complex complaints, and more. A no-nonsense buyer will do anything to shut out such noise that lead will not convert.
Such challenges are difficult to deal with using traditional telesales methods and processes. Your business needs a consultative approach to sales that addresses the customer’s information requirements. This step will also help ensure higher margin sales and enhanced win rates for selling opportunities. You also need a dynamic platform to meet your CRM needs.
Benefits of Telesales Services:
Having a dedicated telesales team is no longer just an option. If you want to maintain your edge in the market and stay ahead of the competition, you need a team to act on the leads and implement viable strategies.
There are several benefits of employing telesales services for small and medium businesses. They bring a wide range of new and essential skills to the table, such as:
- Communication skills
- Teamwork
- Taking ownership of leads to ensure conversion
- Strong interpersonal skills
- A wide array of experience with sales and customer interaction
A telesales executive is responsible for several operations and implementations. This means when you have a dedicated team, you can hand over to them several responsibilities entirely or in part. This includes:
- Lead generation and qualification
- Direct sales techniques
- Taking and processing orders
- Handling customer queries and support responsibilities
- Conflict resolution
- Meeting sales objectives
- Generating activity and progress reports
If you’ve tried or researched lead generation in Malaysia, you know that this process is getting more complex with time. Make sure you choose the right telesales partner to help you meet your business goals and build your customer base.
