E-commerce has grown exponentially in popularity over the previous decade. E-commerce has grown from a fledgling concept to one of the most widely used business models. This business began to flourish in the 1980s when people began sharing electronic documents, followed by the advent of websites like Amazon and eBay in the 1990s, according to an open-source e-commerce startup. Customers all over the world were able to purchase everything from bricks to clothes to vehicles all at once.
According to the top e-commerce website building business, e-commerce has numerous advantages. E-commerce has a number of advantages, including:
- Being available 24 hours a day, seven days a week.
- Access to a diverse range of goods and services
- International shipping
- Reasonable rates.
All of these elements, according to the leading e-commerce website building firm, point to one common parameter: customer service.
Customer service, in general, is what propels a firm forward, and e-commerce is no exception. The major aspects that help boost an e-commerce website’s conversion rates are user recall and engagement. A website that is quick to load and pleasing to the eye, with adequate stickiness on the home page, will automatically have a greater conversion rate than one that takes a long time to load and has little information of interest.
Factors that boost your e-commerce website conversion rate include:
1. Making use of social media.
In today’s world, a brand without a public social media profile is equivalent to being invisible. Because the majority of e-commerce site users are likely to be active on social media, it’s critical to capture attention on that channel. Due to the popularity of social media, e-commerce is gradually being tapped into by mobile users, according to a survey conducted by an open-source e-commerce startup. According to Invesp data, social media commerce accounted for 5% of all internet expenditure in 2015, and this trend is expected to continue over the next decade.
Brands must select the appropriate social media platform and establish interesting accounts in order for potential customers to have a tailored, one-on-one encounter with them.
Surprisingly, product films have been shown to increase product purchases by over 144 percent. This is due to the fact that videos are simple to view and comprehend; one does not need to read lines of text to comprehend a product or service. Many large corporations have benefited from the widespread appeal of video on global social media platforms such as Vimeo and YouTube.
3. The user interface of a website
A customer’s website should be visually appealing and simple to navigate. Most consumers spend only 3 seconds on a website’s main page before deciding whether to join the site’s conversion rate or simply leave. Furthermore, good websites are optimized to appear in organic search results, increasing conversion rates even more.
When it comes to enhancing an e-commerce website’s conversion rate, the design of the website is another key issue to consider. The design should be simple, easy to navigate, and include functional, obvious conversion paths.
5. Customer Feedback
Customers can provide three things to help boost conversion rates: reviews, ratings, and testimonials. People tend to linger on a page longer after reading reviews and ratings, rethinking their selections and judging their purchasing power.
Customer feedback, social media involvement, video utilization, and efficient web development all play a role in increasing an e-commerce website’s conversion rate. Social media, in particular, has grown at an exponential rate, and the social media advertising sector is expanding at a breakneck pace. Customers are increasingly using mobile social media, which has given conversions a new dimension.
Improving an e-commerce website’s conversion rate requires a combination of consumer feedback and social media participation. That is why Mightywarner, a top e-Commerce web design agency, concentrates on the building of eCommerce websites.