A dynamic display solution is a long-term investment. Its use is done over several years which generates wear over time. Beyond the discount on the screen, this can also have an impact on its operation. This will involve costs that will be more or less significant depending on the quality of the initial investment.
The use of an LED screen over time and subject to various hazards may generate malfunctions. These will therefore require maintenance operations. This can range from a small breakdown that can be adjusted remotely to an intervention requiring travel. The financing of these operations will depend on what was originally planned with the supplier, particularly in terms of guarantees. In addition, his interventions may take time to carry out. However, this delay can generate a shortfall if the screen is not usable.
Digital signage screens are nowadays often financed by financial leasing from a financing organization. The user of the screen must then pay his screen in the form of rent. However, who says financing says interest. Interest that is included in the purchase offer and in the rents that impute the financial management of the company.
Beyond these costs, it is also necessary to consider the end of the financing contract. Depending on the financing plan at the end of the lease (ranging from 24 to 60 months) several options are possible. He can either buy the screen or opt for a renewal of the screen with a new, more modern product and start again with a new financial rental offer.
THE COST OF A GIANT SCREEN IS AN INVESTMENT TO CONSIDER IN ITS ENTIRETY
Most of the investment in the field of digital signage concerns the acquisition of its communication tool. However, additional costs must also be taken into account, in particular those related to its use. This is why the management plan for its giant screen solution must anticipate all these additional costs. Betting on giant screens is a long-term investment with attractive profitability. For this and any communication operation, it requires reflection and optimization of costs to derive maximum benefit.
At WIN LIGHT, we have been experts in digital signage and a giant SMD Screens manufacturer for more than 20 years. We offer complete tailor-made solutions for digital communication. We support our clients in their digital media approach, do not hesitate to contact us.
THE PARTICULARITIES OF AN ADVERTISING SMD SCREENS
Digital signage advertising has been a growing and profitable sector for several years. Although strongly impacted by the health crisis and the confinements, the attraction for these solutions is on the rise again with a view to economic recovery by companies. Indeed, an advertising screen presents interesting profitability both for the owner of the screen and for the advertisers.
Entering the market for LED advertising panels is therefore of some interest. The question then arises how. Beyond the technical and pricing aspects, getting into advertising management has some particularities. It is also important to know the specificities of advertising screens to succeed in your project.
WHAT DEFINES AN ADVERTISING LED PANEL
First of all, do not confuse dynamic display advertising with digital advertising. The latter usually refers to online advertising. The dynamic advertising display refers to LED advertising panels, but also digital displays on the urban thousand. By definition: an advertising LED panel is a giant screen intended for the distribution of several advertisers.
An advertising screen is therefore a communication tool. It allows the dynamic display of messages in different formats from different advertisers. The display of these advertisements is based on a distribution contract for remuneration. This tool complements other communication and information solutions, such as standard display advertising, flyers, television advertising, etc.
To sum up, we, therefore, speak of an advertising SMD Screens panel when a giant screen is used to display commercial messages from several advertisers with financial compensation.